So, you want to build a SaaS? Great! Just spin up a landing page, connect Stripe, and wait for the money printer to start buzzing, right?
That’s what every second Twitter thread promises: “Just ship fast, validate, and iterate.” But here’s the truth—building a SaaS is less startup dream and more psychological endurance test. It’s not a weekend hackathon; it’s a full-time lifestyle.
The Indie Hacker Dream (and What You Actually Get)
We’ve all seen the success stories:
- $10K/month MRR
- “Work in pajamas” freedom
- A screenshot with “what a journey” caption
But when you’re actually building a SaaS, you’ll spend more time responding to support tickets than building new features. You’ll be debugging webhook issues and dealing with customers who forgot their password three times… in one day.
Why Building a SaaS is More Grind Than Glory
You don’t just build an app. You build:
- Authentication & Authorization
- Multi-tenant architecture
- Stripe webhooks
- Monitoring & Uptime
- GDPR compliance
- Rate limiting
The boring, thankless, foundational stuff no one claps for—but your entire product depends on.
You dreamt of clean UIs and seamless APIs. Instead, you’re knee-deep in billing errors and rewriting the same webhook handler because a test refund triggered a cascade of bugs.
The Real SaaS Nightmare: Getting Users
The biggest myth in building a SaaS is that once you launch, customers will just show up. Spoiler: they won’t.
You’ll:
- Burn through your Twitter followers in week 1
- Spend $500 on Facebook ads that convert at 0.3%
- Watch users vanish after the free trial
And when you finally land paying customers? Now you’re the support rep, sales lead, dev team, QA engineer, and founder—all in one.
Marketing Isn’t Optional—It’s the Whole Game
No one cares how clever your architecture is. If they don’t know you exist, it doesn’t matter. Building a SaaS means:
- Writing landing page copy
- Cold emailing leads
- Tweeting into the void
- Posting on Indie Hackers begging for feedback
- Optimizing SEO (like this blog 😉)
Yes, launch on Product Hunt—but be ready for the “sugar rush” of Day 1, followed by 29 days of watching your traffic and motivation drop.
Support Hell: The Tickets Never End
Support isn’t a side hustle—it’s your new job.
Expect messages like:
- “Why can’t I log in?”
- “I clicked the button but nothing happened.”
- “Can you add this one feature I personally need or I’ll cancel?”
Your app runs fine, but your soul is in a crash loop. You start dreaming in modal dialogs and error codes.
And Now… You Need AI Too?!
It’s 2025. AI isn’t optional anymore—it’s expected.
Customers ask:
- “Why doesn’t your app write this for me?”
- “Where’s the smart assistant?”
- “Can it suggest what to do next?”
Every SaaS product now has “AI-powered” slapped on like a badge of honor. If your SaaS doesn’t have some form of intelligence baked in, you’re instantly behind.
Building a SaaS now means building an AI-aware, contextual, and intelligent product by default.
Distribution is the Hidden Killer (But Here’s Help)
So you’ve built a great SaaS—but no one knows about it. That’s where distribution comes in. And thankfully, you don’t have to do it alone.
Platforms like Wop help indie founders by listing your app in a creator-powered marketplace. Influencers promote your app to their audiences, and Wop handles:
- Payments
- Authorization
- Distribution
You focus on building a SaaS. They handle getting it in front of thousands.
Should You Still Build a SaaS?
Absolutely—if you like:
- Chaos
- Context switching
- Talking to users
- Scaling your skills
- Building something people actually pay for
It’s not glamorous. It’s rarely easy. But building a SaaS is still one of the most rewarding things a developer or founder can do.
So yes, it’s madness. But it’s your madness—and it might just work.
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